Our client is a well-regarded government organisation committed to delivering engaging services and fostering community involvement across New South Wales. They are currently seeking a dedicated and motivated Senior Publicist to join their dynamic team.
This is a hybrid role based in the Sydney CBD, with the expectation that the successful candidate will be open to travel up to 3 times per a month across NSW.
This contract position is available for an immediate start and will run through to Oct 2026.
The Job
Reporting into the Manager, PR & Campaigns, in this exciting Senior Publicist contract, you will be responsible for the following duties:
- Support development and delivery of global PR strategies promoting Sydney and NSW.
- Lead PR activities including pitching, media and influencer engagement, events, activations and reporting.
- Create PR materials such as pitches, releases, and newsletter content.
- Stay informed on PR and marketing trends; share insights with stakeholders.
- Maintain media contacts and monitor media and social channels for opportunities.
- Build strong knowledge of NSW experiences, products and events.
- Foster relationships with key journalists and influencers.
- Manage PR budgets in line with organisational processes.
You
To be successful for this Senior Publicist, you must have experience with the following:
- Worked with media and influencers to develop strategies that complement PR activity.
- Previous international market experience will be favoured.
- Strong professional networks in tourism and media, with solid knowledge of the Australian travel market.
- Proven experience in PR and social PR, with established media and influencer contacts.
- Skilled in identifying and executing unique influencer-led PR opportunities and programs.
- Strong negotiation skills to secure impactful media and influencer coverage.
How to apply
Be quick to apply for this exciting, contracted role! Please apply via our website or Seek.
Please be advised only shortlisted candidates will be contacted.
