The successful candidate will build and run the entire end to end digital marketing function, owning strategy and execution in equal measure, and be held accountable for measurable commercial outcomes from day one. If you have a proven track record of building, implementing, delivering and demonstrating ROI personally, we want to hear from you.
The Role...
Reporting directly to the COO, you will take full ownership of the digital marketing function across demand generation, paid and organic channels, customer lifecycle, content, and the go to market strategy for a new digital product launch. You will design the programs, execute them hands on, measure what they deliver, and optimise based on results.
This is not a delegation role. You will be in the platforms, setting the strategy, writing the briefs, reviewing the data and making the calls — with real autonomy and the accountability that comes with it. A small team will grow behind you as results are proven.
What You'll Own...
- Paid digital acquisition - take ownership of the existing digital spend budget, restructure campaigns, set targets, and report on cost per acquisition and return on ad spend
- New digital product launch — design and execute a full go-to-market; own adoption targets and the funnel metrics from first touch to active user
- Lifecycle and CRM marketing — build the customer database, design and deploy email and retention programmes, and measure their contribution to recurring revenue
- Content and owned media — establish a regular content and education cadence across video, social and email; measure reach to pipeline conversion
- SEO and website performance — audit and improve the group's web presence; own organic traffic and conversion metrics
- Brand rollout — implement brand consistency across a portfolio of businesses off an existing tone-of-voice guide
- Reporting and ROI framework — build the performance scoreboard, own the numbers, and present results to leadership monthly
- New customers acquired — volume, quality and cost to acquire across all channels
- Return on ad spend — by campaign and channel, tracked and reported by you
- Recurring and subscription customer conversion rates
- Digital product adoption and sign up conversion
- Email and lifecycle program performance — conversion and revenue contribution
- Revenue and pipeline growth attributable to marketing activity
What You'll Bring..
- 5+ years in digital or growth marketing with a hands on implementation track record across paid, owned and earned channels
- Specific, quantified examples of results you have personally delivered CAC improvement, ROAS, conversion rates, lifecycle revenue uplift
- Demonstrated ability to build and run end to end digital marketing from a standing start, including setting up platforms, workflows and measurement frameworks yourself
- Experience converting customers into recurring or subscription relationships with a return disciplined approach to acquisition spend
- A product or digital launch you have personally executed — with the funnel data to show how it performed
- Proficiency across key platforms: paid search, Meta, email/CRM, analytics (GA4 or equivalent), and SEO tooling
- Background in financial services, fintech, or a regulated / considered-purchase category is advantageous but not essential
- Comfortable working in a fast moving, founder led environment — owning the plan, executing it, and standing behind the numbers
You will be expected to move quickly. The immediate priorities are:
- Audit the existing digital spend, identify waste and reallocation opportunities, and begin restructuring campaigns within the first month
- Launch cross sell and upsell campaigns to the existing customer base via the fastest available acquisition play
- Stand up the performance reporting framework so results are visible from week one
- Execute the new digital product go to marketing app focused on driving sign ups and active adoption
- Address website conversion fundamentals and begin building the content cadence
If you are looking for full ownership of an untapped marketing function inside a large, established and profitable business with real budget and mandate to act this is the right role for you. With a direct line to the COO, a new digital product launch and a genuine path to build a team, this is a terrific opportunity to join a dynamic, innovative and fast paced business.
To find out more you're welcome to call Jenny on 02 9002 5005 or email jquigley@sbrecruitment.com
